Underdog Division · San Diego

San Diego marketing and custom AI for small businesses Punch above your weight

We build websites, run ads, fix SEO, and write content — so your phone rings.

Your competitor has a bigger budget. We make that irrelevant.

Book a Call · View Our Work

What We Do

Websites for small businesses: the work is the proof.

We build websites that get people to call, book, or buy. We run the ads. We fix the SEO. That is the job.

Web design

Every layout decision exists to get visitors to act. We find what is stopping people from contacting you and remove it. Built to convert.

• Brand that holds — looks like you mean it
• SEO that ranks — show up when it counts
• No 6-month timelines — built and live fast

How We Work

Three things. In order.

Most agencies sell you services. We build a system. Each piece works with the others. Nothing is wasted.

01 / Foundation — Build the site.

Fast, mobile-first, built to convert. Clear calls to action. No fluff. Your phone number above the fold.

02 / Visibility — Get you found.

Local SEO and Google Ads pointed at the people searching for what you do right now in your zip code.

03 / Growth — Keep feeding it.

New content every month. Track every call. Fix what is not working. The machine does not turn off.

Local SEO

Local SEO in San Diego: they are on page 1. You're not.

The top 3 Google Map Pack results are where local searchers look first, and most never scroll past them. That is the job. We get you there.

The goal: top 3 positioning

The Map Pack is free traffic. Unlike ads, organic rankings keep working after you stop paying. They compound. Every month you rank higher, the next month costs less per lead.

Expansion strategy

We don't just rank you at your office location. We systematically expand your coverage to surrounding neighborhoods, capturing leads from the entire city.

SEO Strategy

How we rank you.

Four things, done consistently. No shortcuts. No promises about page 1 in 30 days. Steady work that compounds.

New pages, every month

We write new keyword-targeted pages: one page a month on the Starter, four to twelve a month on the packages. "Bathroom remodel cost [City]". "Emergency plumber [City]". Pages that answer the exact question someone just searched.

Google Business

Weekly posts, photo uploads, review responses. Your Google Business Profile is your most important local asset. We treat it that way.

Authority building

High-quality backlinks from real sites in your industry — two or more a month on Foundation and up. This is what tells Google you are the authority in your area.

Directory listings

Your name, address, and phone number locked in consistently across 50+ directories. Yelp, Angi, Houzz, and more. Inconsistent listings hurt rankings.

Google Ads

Google Ads management: pay for calls. Not clicks.

Three tiers. $1,500 to $2,700/mo management. You set the ad spend. You own the account. We run it.

• Entry Level — $1k – $3k/mo ad spend + $1,500/mo management. Expected results: ~100–300 clicks, 10–30 calls per month.
• Mid Tier — $3k – $6k/mo ad spend + $1,800/mo management. Expected results: ~300–600 clicks, 40–80 calls per month.
• High Tier — $6k – $12k/mo ad spend + $2,700/mo management. Expected results: ~600–1,400+ clicks, 80–180+ calls per month.

Ad spend goes directly to Google. You own the account. Management fee covers setup, weekly optimization, A/B testing, and reporting. No setup fee. Month-to-month.

Optional Add-On

Social & content: we post. You build.

Social media works. Most owners just do not have time for it. We handle the ideation, design, copy, and posting schedule. You stay on the job.

Consistent posting schedule

We plan, design, write, and publish across every platform. You approve. We execute.

Your work. Front and center.

Before and afters, project showcases, and real-world results that turn followers into booked jobs.

Pricing is custom based on platform count and post frequency. Book a call and we'll quote it straight.

ROI Calculator

Pricing: see your break-even.

Enter what one job is worth to you. Pick a package. See exactly how many jobs cover the cost — and what happens when you land more.

Google Business Profile Setup — $750 one-time (start here)

Per location. No monthly fee, no contract. Done by hand in 10 business days. Claim, verify and fully build out the profile: categories, services, products, hours, photos, Q&A, first 4 posts. Review link, QR card and a plain-language ask script. NAP check and fixes on the top 10 directories. Handoff doc and a 30-minute walkthrough. You keep ownership. Full scope

Local SEO Starter — $1,400/mo

Month-to-month. No setup fee. Cancel any time. Needs the GBP Setup first and a site we can publish to. Google Business Profile management (4 posts a month, photos, Q&A). Review engine: every review answered within 2 business days. Citations: 50+ directory build-out in month one, then upkeep. One new keyword-targeted page a month, written and published. Rank tracking on 10 keywords, one-page report, 30-minute call.

Foundation — $3,400/mo (most complete for a new site)

+ $3,500 one-time site build — half at kickoff, half at launch. Everything in Local SEO Starter. Google Ads management at the entry band ($1k–$3k spend). SEO — 4 pages a month (one a week). Call tracking and smart intake forms. 2 earned backlinks a month. The site build fee covers 5 pages, copy, tracking install, the GBP Setup and the Ads account build. Starter $1,400 + entry Ads $1,500 = $2,900; the remaining $500 buys three more pages a month, backlinks and call tracking.

Growth — $4,800/mo

+ $3,500 one-time site build — half at kickoff, half at launch. Everything in Foundation. Google Ads management at the mid band ($3k–$6k spend). SEO — 8 pages a month (two a week). One dedicated landing page per ad campaign. 2 earned backlinks a month. Monthly 45-minute strategy call.

Dominate — $6,800/mo

+ $3,500 one-time site build — half at kickoff, half at launch. Everything in Growth. Google Ads management at the high band ($6k–$12k spend, multiple campaigns). SEO — 12 pages a month (three a week). Landing page per campaign. 3 earned backlinks a month. Bi-weekly 30-minute call, quarterly plan in writing. One Dominate at a time inside the ten-seat cohort.

Month-to-month. No setup fee on the Setup, the Starter or Ads. Cancel any time and keep everything.

Monthly cost is our management fee only. Your Google Ads spend ($1k–$12k/mo depending on tier) is paid directly to Google on top.

You own everything we build.

The website, the ad campaigns, the Google Business Profile — all yours. No contracts. No lock-in. Cancel any time.

Run the ROI calculator · See every price

Technology

Tools that work while you do.

We set up the infrastructure once. Then it runs. Track calls, capture leads, and never miss an inquiry — with or without you at your desk.

Call tracking

Every call recorded. Every keyword traced. You know exactly which ad or page generated the lead. No guessing.

Smart intake forms

Quote request hits your email and CRM the second it submits. Fast response wins the job. Slow response does not.

AI phone assistant — $500/mo

Answers calls 24/7. Qualifies the lead. Books the appointment. No missed calls. No after-hours voicemails that never get returned.

Need something built from scratch — a CRM, a lead engine, an AI agent? See custom builds & AI.

The System

Your pipeline fills while you work.

Word of mouth is unpredictable. This system is not. It runs 24 hours a day, 7 days a week.

01 Attract

Google Ads and Local SEO run while you are on a job site. People searching for what you do find you first. The traffic engine does not turn off.

02 Qualify

Your website acts as a 24/7 sales rep. Smart forms ask the right questions and filter out the tire-kickers before they reach you.

03 Deliver

The moment someone submits or calls, your phone buzzes. Consistent, weekly opportunities. No chasing required.

Free Audit · 5 a Day

Free AI website audit: get your site graded.

We read your actual site and write you a full audit — scorecard, week-one fixes, and a 12-month plan. Delivered as a PDF. Takes about a minute.

You get the audit. No endless drip campaigns. Start my audit

Book a Call

Contact Haymaker in San Diego: ready to swing?

Tell us who you are and what you do. A human reads every one of these — no bots, no drip campaigns.

What happens next

1. We do our homework — Before we call, we look at your site, your rankings, and your top three competitors.
2. One call, 30 minutes — We show you exactly what we would fix and what it should do for your phone.
3. You get a plan and a price — Take it or keep it. Either way you leave knowing where you stand.

No pitch deck. No six-week discovery process. No spam — ever. Start the fight