Pricing · San Diego

What SEO, websites, Google Ads and custom AI cost in San Diego

Every price.
On one page.

No "contact us for a quote" on the marketing side. The number is the number, it is month-to-month, and you own what gets built.

Haymaker prices for San Diego small businesses
Product Price Billing For whom
Free Website Audit $0 Free. Five a day. Anyone with a website and a question about why it is not producing calls.
Google Business Profile Setup $750 One-time, per location. No monthly fee, no contract. A business whose Google listing is unclaimed, half-finished or wrong. Start here.
Local SEO Starter $1,400/mo Month-to-month. No setup fee. Cancel any time. A business with a website that wants the profile, the reviews, the listings and one new page a month handled.
Google Ads Management $1,500 / $1,800 / $2,700 per mo By spend band: $1k–$3k / $3k–$6k / $6k–$12k a month, paid to Google directly. Month-to-month. No setup fee. A business that needs calls this month, not in six, and has the budget to buy them.
Foundation $3,400/mo + $3,500 site build Month-to-month. Site build billed half at kickoff, half at launch. A business that needs a new site, SEO and ads at once. Most complete for a new site.
Growth $4,800/mo + $3,500 site build Month-to-month. Site build billed half at kickoff, half at launch. Foundation with more pages, more ad spend under management and a landing page per campaign.
Dominate $6,800/mo + $3,500 site build Month-to-month. Site build billed half at kickoff, half at launch. A business trying to own its trade in the county. One at a time inside the ten-seat cohort.
AI Phone Assistant $500/mo Add-on. Month-to-month. A business that misses calls on the job site and after hours.
Custom builds Quoted in writing After a 30-minute call. You own the code. CRMs, lead engines, AI answering, chatbots, outreach automation, integrations. Anywhere in the US.
Social & content Pricing is custom Based on platform count and post frequency. Optional add-on for a business that wants posting handled.

Marketing: San Diego County. Custom builds: anywhere in the US, delivered remotely.

Start with the free audit

$0. We read your site and tell you which of these you actually need.

Door 1 · Marketing · San Diego County

The ladder.
Bottom rung first.

Each rung includes the one below it. Start where the problem is, stop where the phone rings enough.

01 / Google Business Profile Setup

Start here
$750 one-time, per location

No monthly fee. No contract. No setup fee. Delivered in 10 business days by the founder, by hand.

Included

  • Claim and verify the profile (video or postcard, we help)
  • Primary and secondary categories
  • 750-character description
  • Full services and products list with descriptions
  • Hours, holiday hours, service area, attributes
  • Up to 20 client-supplied photos edited, named and uploaded
  • 6 seeded Q&As
  • First 4 posts scheduled
  • Review link, QR card, a plain-language ask script and an SMS template
  • NAP consistency check and fixes on the top 10 directories: Google, Bing Places, Apple, Yelp, Facebook, Nextdoor, BBB, Angi, Houzz, Thumbtack
  • UTM-tagged website link
  • Insights baseline screenshot
  • One-page handoff doc and a 30-minute walkthrough call

Not included

Ongoing posts or management, review responses after handoff, the 50+ directory build, website work, ads, photography.

Who it is for

A San Diego business whose Google listing is unclaimed, half-finished or wrong, and who wants it done once and done right without signing up for anything monthly. You keep ownership; Haymaker is added as a manager and removed on request.

Everything in the $750 setup, line by line

02 / Local SEO Starter

Start here
$1,400 /mo

Month-to-month. No minimum term. No setup fee. Cancel with notice before the next billing date and that month is the last one billed.

Requires

The GBP Setup first, or an already-optimized profile (we check it in the free audit), and an existing website Haymaker can publish to. If there is no site, month one substitutes one hosted service page on your domain.

Included each month

  • Google Business Profile management: 4 posts, photo refresh, Q&A, spam-listing reports
  • Review engine: monitor, respond to every review within 2 business days, one monthly review-ask campaign to your recent-job list
  • Citations: month one is the 50+ directory build-out, then monitoring and fixes
  • One new keyword-targeted page or location page, written, built and published
  • Rank tracking on 10 keywords
  • One-page monthly report and a 30-minute call

Not included

Website build or redesign, Google Ads, backlink outreach, call tracking, more than one page a month, social media.

Who it is for

A business that already has a site it can live with and wants one person handling the profile, the reviews, the listings and a steady page a month. The cheapest way to find out whether local SEO moves your phone before you spend more.

How local SEO works in San Diego

03 / Google Ads Management

Entry level

$1,500 /mo

on $1k–$3k/mo ad spend

Expected results: ~100–300 clicks, 10–30 calls per month.

Mid tier

$1,800 /mo

on $3k–$6k/mo ad spend

Expected results: ~300–600 clicks, 40–80 calls per month.

High tier

$2,700 /mo

on $6k–$12k/mo ad spend

Expected results: ~600–1,400+ clicks, 80–180+ calls per month.

Ad spend goes directly to Google. You own the account. Month-to-month, no minimum term, no setup fee: setup is inside the first month. Cancel with notice before the next billing date and that month is the last one billed.

Included

  • Account and conversion setup
  • Campaign build
  • Weekly optimization and negatives
  • A/B ad copy
  • Call-tracking number for the campaigns
  • Monthly report

Not included

The ad spend itself, which you pay to Google. Landing pages and SEO pages, which come inside the packages below. Expected results are ranges, not promises; your trade and your offer decide where in the range you land.

Who it is for

A business that needs the phone ringing this month rather than in six, and has the budget to pay Google for it while the SEO catches up. Pay for calls, not clicks.

04 / Foundation

Most complete for a new site
$3,400 /mo + $3,500 one-time site build

Month-to-month. No minimum term. Cancel with notice before the next billing date and that month is the last one billed. The $3,500 is billed half at kickoff, half at launch, and pays for the site.

The ladder math

Starter $1,400 + entry-band Ads $1,500 = $2,900. The remaining $500 buys three more pages a month, backlinks and call tracking.

Included each month

  • Everything in Local SEO Starter
  • Google Ads management at the entry band ($1k–$3k spend, paid to Google)
  • Four SEO pages a month, one a week, instead of one
  • Call tracking and smart intake forms
  • 2 earned backlinks a month

The $3,500 covers

  • 5-page site build
  • Copy for 5 pages
  • Analytics and call-tracking install
  • The GBP Setup
  • The Ads account build

Who it is for

A business that needs a new site, local SEO and ads at the same time and would rather one person ran all three than three vendors pointed at each other.

Not included

Ad spend. Social media. A landing page per ad campaign (that starts at Growth).

05 / Growth

$4,800 /mo + $3,500 one-time site build

Month-to-month. No minimum term. Cancel with notice before the next billing date and that month is the last one billed. The $3,500 is billed half at kickoff, half at launch, and pays for the site.

Included each month

  • Everything in Foundation
  • Google Ads management at the mid band ($3k–$6k spend, paid to Google)
  • Eight SEO pages a month, two a week
  • One dedicated landing page per ad campaign
  • 2 earned backlinks a month
  • A monthly 45-minute strategy call

Not included

Ad spend. Social media. Multiple simultaneous campaigns at the high band (that is Dominate).

Who it is for

A business with the crews to take more work and a service list wide enough that one page a week is not enough to cover it.

06 / Dominate

$6,800 /mo + $3,500 one-time site build

Month-to-month. No minimum term. Cancel with notice before the next billing date and that month is the last one billed. The $3,500 is billed half at kickoff, half at launch, and pays for the site.

Included each month

  • Everything in Growth
  • Google Ads management at the high band ($6k–$12k spend, multiple campaigns, paid to Google)
  • Twelve SEO pages a month, three a week
  • A landing page per campaign
  • 3 earned backlinks a month
  • A bi-weekly 30-minute call
  • A quarterly plan in writing

Not included

Ad spend. Social media. A second location's profile setup (that is a separate $750).

Who it is for

A business trying to own its trade across the county, with the capacity to answer the calls that come with it. Capacity note: one Dominate at a time inside the ten-seat cohort, because three pages a week is the most one person can write well.

First cohort · ten seats

Start any monthly plan in the first cohort and the $750 profile setup is on us.

For the first ten clients who start any monthly product, the Google Business Profile Setup is included at $0. That is the whole $750 job, one location per client, waived up front and never refunded after the fact.

  • Ten seats or March 31, 2027, whichever comes first.
  • One location per client.
  • Waived, never refunded: it is a setup we do not bill, not a credit.

The only condition: permission to publish an anonymized before-and-after at day 90. Trade and area, numbers only, no client name. We do not name clients and we never tie anything to a review.

Why the numbers are the numbers

Add it up.
That is the price.

There is no markup for a nicer logo on the report, and there is no discount for signing a year.

Foundation is $3,400 a month because it is three things that cost money on their own: Local SEO Starter at $1,400, Google Ads management at $1,500, and about $500 for three extra pages a month, backlinks and call tracking. Add it up and you get the number. Growth and Dominate cost more because they are more pages, more ad spend under management and more landing pages, not a nicer logo on the report. There is one person doing this work, and that person does not run 40 accounts, so these tiers are capped at a handful of clients at a time. The cheaper San Diego packages at $380 to $550 a month exist and some of them are fine; they are not one person writing your pages and answering your reviews, and they do not include ads. If that is what you need, start with the $750 Google Business Profile setup or the Starter and stop there. You will know it is working before you spend more, and if it is not, you cancel and keep everything we built.

The fine print, in plain language

Three rules.
No asterisks.

01 / Month-to-month

Every monthly product, no minimum term

Starter, Ads management, Foundation, Growth, Dominate and the AI phone assistant are all month-to-month. There is no minimum term. Cancel with notice before the next billing date and that month is the last one billed. Nothing else happens: no exit fee, no "remaining balance", no call from a retention desk.

02 / The setup fee

Only on the three packages, and it buys the site

There is no setup fee on the GBP Setup, the Starter or Ads management. The $3,500 exists only on Foundation, Growth and Dominate, and it pays for the site build: five pages, the copy, analytics and call-tracking install, the profile setup and the Ads account build. It is billed half at kickoff and half at launch. Once the site is delivered it is non-refundable, because you keep the site. Cancel before launch and the unbilled half is not owed; you receive the files as built.

03 / Ownership

You own everything we build

Domain, site, ad accounts, Google Business Profile, content, tracking numbers ported on request. If you leave, it all leaves with you. No proprietary platform you can only rent, no holding your business hostage.

Door 2 · Custom builds & AI · Anywhere in the US

Quoted in writing.
After a 30-minute call.

There is no price list for a CRM, because no two are the same size. You describe the annoying part of your week, we tell you what it would take, and the number arrives in writing before any code does.

What gets built

Databases & CRM
Custom CRM builds, job and customer databases, pipeline and stage tracking, reporting dashboards. Built around your process, not a template you bend yourself into.
Lead generation engines
Custom lead-gen tools, data sourcing and enrichment, scoring and prioritization, fed straight into your CRM. Yours to keep, running whether or not we do.
Phone & answering AI
AI answering assistants, call qualification and routing, live calendar booking, voicemail-to-summary.
Chatbots & AI agents
Website chat assistants, internal knowledge bots, quoting and intake agents, trained on your documents.
Outreach & workflows
Custom email outreach, marketing automation, review and referral sequences, trigger-based follow-up written in your voice.
Branding & systems
Brand identity and positioning, systems development, API and tool integrations, migrations off legacy software.

The full custom-build door, with how we build and what it looks like

AI Phone Assistant

$500/mo

Answers calls 24/7. Qualifies the lead. Books the appointment. No missed calls. No after-hours voicemails that never get returned.

The one published number on this side of the shop. An add-on to any monthly plan. Month-to-month like everything else.

Why build instead of subscribe

A subscription is rent: the day you stop paying, the tool leaves and takes your data with it. A build is yours, on your accounts, under your logins, with the code and the documentation in your hands, and it keeps running whether or not we do.

Marketing: San Diego County. Custom builds: anywhere in the US, delivered remotely.

Break-even

Do the math
on your own numbers.

Type in what one job is worth to you, pick a package, and see how many jobs a month cover it. The calculator below is the same one on the home page.

Questions owners ask about price

Straight
answers.

Is there a contract?
No. Every monthly product is month-to-month with no minimum term. Cancel with notice before the next billing date and that month is the last one billed. The $750 Google Business Profile setup is a one-time job with no monthly fee attached. The only money that behaves differently is the $3,500 site build on Foundation, Growth and Dominate, and that is explained in the next answer.
What does the $3,500 cover?
The site. A five-page build, copy for all five pages, analytics and call-tracking install, the Google Business Profile setup and the Google Ads account build. It exists only on Foundation, Growth and Dominate. It is billed half at kickoff and half at launch. Once the site is delivered it is non-refundable, because you keep the site. Cancel before launch and the unbilled half is not owed; you receive the files as built.
What if I only want the Google profile?
Then buy only that. $750, one-time, per location, delivered in 10 business days by hand. No monthly fee, no contract, nothing else attached. You keep ownership of the profile; Haymaker is added as a manager and removed on request. If you want the monthly work later, the Local SEO Starter picks up where the setup left off.
Can I start with Starter and upgrade?
Yes, and that is the order we suggest. Starter is $1,400 a month, month-to-month, and it includes everything the bigger packages build on: the profile, the reviews, the listings and a page a month. When you want ads or more pages, you move up to Foundation, Growth or Dominate at the next billing date. Those tiers include the $3,500 site build; whether your existing site can carry the work is something the free audit answers before you decide.
Do you guarantee rankings?
No. Nobody can. Google decides who ranks, and anyone who guarantees you a position is either guessing or selling something else. What we guarantee is the work: the pages, the profile, the listings, the links and the ads, every month, in writing, with a report that shows what happened. You own all of it, and you can cancel any time.
What do custom builds cost?
They are quoted in writing after a 30-minute call. There is no price list for a CRM or a lead engine because no two are the same size, and a number invented before we have seen how your business runs would be wrong in one direction or the other. The one published price on that side is the AI phone assistant add-on at $500 a month. Whatever gets built, you own the code.
Where to start

Start with
the free audit.

We read your actual site and tell you which rung of the ladder you need, and which ones you do not. $0. Then we talk.

Get the free website audit Book a call

Haymaker · San Diego

Haymaker Email: info@haymakermktg.com
San Diego, CA
Service area: San Diego County

Marketing: San Diego County. Custom builds: anywhere in the US, delivered remotely.

New shop. No fake reviews. Est. 2026. Ten spots in the first cohort, first come, first served. The founder does the work.